Everyone knows that Artificial Intelligence (AI) is a big thing and almost every single tech company in the world seems to be riding that hype wave. However, we feel like it's our purpose and responsibility to inform you that the claims of almost every tech company using AI are absolutely false, and here's why. Such hype wave comes with a whole new world of marketers and scammers using the buzz word with fake AI to trick their potential users into thinking they're using real autonomous AI. Our job and responsibility is to inform you on the business aspects of truly "Useful Autonomous AI vs Useless AI"; because there's no point in supposedly using AI if it's not going to outperform humans. Useful and autonomous AI implies using a combination of neural networks, machine, transfer, reinforcement and deep learning in production models that are actually taking action on the predictions of the simulations, not just making recommendations and providing insights of what to do (sorry "AI" analytics companies, but if some human needs to actually do what your platform recommends, then that's not a truly useful, independent and autonomous AI).

Digital marketing automation software is used an advertising tool that many small businesses and big businesses are acquiring. But how can you choose the best one for your specific digital marketing needs? First, let's talk about what's digital marketing automation, defined as: "A software that allows you to automate repetitive tasks, reduce human error, manage complexity and measure and optimize your efforts."-Jeffbullas.com There's a large amount of apps and platforms that offer digital marketing automation powered by autonomous Artificial Intelligence. Yet, these don't add value or deliver results to your digital marketing strategy.

When you're working on ad campaigns at your company or digital advertising agency, do you ever wish the process was less complex, and more, well… creative? Those who produce the most creative this year--digital ad agencies--are made up of a wide variety of different types of staff members. To mention a few, there's: Yes, companies that run their campaigns independently might just have a sprinkling of these professionals in their department. And on occasion, marketing managers are lumped with the entire responsibility a fully-staffed department would normally spread between them. Ad campaigns didn't used to need such a complex skill set. Remember just 10 years ago, when the interactive advertising supply chain was simple?